South 4th Street Just Can’t Stop, Won’t Stop, Blowing Up (aka the “Traif, Mazel Tov!” Post)

South 4th Street just can’t stop, won’t stop, blowing up.

First, Pies ‘n’ Thighs, and their glorious comfort food and even more glorious pies. Then, Dram, a cocktail geek’s cocktail bar that’s been almost two years in the making. I stopped by on Friday night and management said they’d “officially-officially” been open for a week at that point.

Now, the eminent arrival of Traif, with its passion for all things un-kosher organized into an eclectic menu of small, sharable plates of deliciousness — shrimp, scallops, bacon, chorizo, pork belly, pork cheeks, potstickers, foie gras, lobster, ribs several ways — separated from one of Brooklyn’s prominent Hasidic communities by a  mere eight lanes of traffic accessing the Williamsburg Bridge.

Foot-in-mouth move? No way.

The dynamic duo running the restaurant — co-owners Heather Heuser and chef Jason Marcus — were scouting locations in the East Village and LES for Traif long before settling on this South Williamsburg gem (check out the restaurant’s blog for photos of the sleek, casual interior and stunning backyard).

They’d also checked around a bit with the community, said Heuser, when the chef and I chatted with her on Friday night. If anything, the response they got back was: “Well, that makes it easy for us to know where not to go.” (“Traif” is a Hebrew word that refers to un-kosher foods.)

….Which just means more un-kosher goodness for the rest of us. High-five to that!

TIP: Absolutely do not skip one of Traif’s signature cocktails, the Red Pearl (chili-infused vodka muddled w/ kiwi, Thai basil and homemade sweet and sour mix), which is named in homage to the Cali restaurant where Heuser and Marcus first met. If the brightness and freshness of these flavors are any indication of the duo’s plans for the restaurant, I’ll toast to that.


Pies ‘n’ Thighs, 116 S. 4th St., at Driggs St., 347-529-6090. More info here.
Dram, 177 S. 4th St.,  btwn. Driggs St. and Roebling St., 718-486-dram. More info
here.
Traif, 229 S. 4th St., nr. Borinquen Pl., 347-844-9578. More info
here.

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